Birdee
Branding & identity for Birdee, a new cafe in the iconic Domino Refinery on the Williamsburg waterfront.
I was brought onto this project to help develop the full brand identity for the cafe. We started by developing logo sketches and a color palette that would be easily identifiable. From there we focused on packaging and making a cohesive brand that could stretch across numerous forms of printed products from external signage to packaged goods.
Agency: Zan Inc
Birdee’s design system spreads across various deliverables. Our biggest challenge was creating an identity containing design elements that strategically tie together. Just as playful as it is polished making sure all elements lived in harmony.
Packaging played a big role in this project. We did a lot of research and plug and play with size proporitons of the printed objects to see what stood out the best. We also explored different size and shapes of each object.
