Sky Rose Cattle Ranch

I was brought in to develop the brand identity and design system for Sky Rose Cattle Company. Drawing inspiration from their roots in Wyoming’s farming and ranching community, we crafted a distinctly western aesthetic. I helped craft the art direction and image treatments by creating a unique visual identity that sets Sky Rose Cattle Company apart in the meat packaging industry.

The challenge when designing the logo for Sky Rose Cattle Company was to create a simple but distinctive mark that could stretch across an array of different mediums. The cattle logomark helps to increase recognition and uniqueness. We then used this logomark to frame content, indicate sections of the cattle, and overlay onto imagery.

At Beekman Social we also designed a new website for Sky Rose Cattle Company. We aimed to refine their bold, western yet modern identity to thrive across digital and physical environments. The client wanted the website to feel welcoming and educational, informing the audience on each individual cut of meat. Our challenge was to tell their story while creating a user-friendly site that drives sales for Sky Rose Cattle Company.