Brought on to freelance with gopuff, I quickly helped the Head of Brand Design and Head of Retail Design bring gopuff to New York City and Miami. I worked with print vendors to help grow the brand’s identity in these cities. During the latter half of my time with the company, I worked on sponsored advertisements through social media, gopuff’s app, and printed collateral.
gopuff was eager to create a polished brand system that could continuously grow and expand as needed. I worked on numerous brand collateral including subsidary logos, billboards, iconography, printed materials, vehicle designs, and in store installations. As all the moving parts came into place, gopuff had developed a defined brand system.